Cosmeceuticals Market
Thursday, June 26th, 2008There are many products in the market today combining nutraceuticals with common cosmetic preparations – it was termed as “cosmeceuticals.” While this term is not yet officially recognized by U.S. FDA (Food and Drug Administration), it is already used widely in the industry to describe the products claiming therapeutic value while affecting the function or structure of the nails, hair, or skin.
Consumers are obsessed to maintain a youthful appearance and age gracefully – this market still continues to expand. Therefore, the skincare marketing approaches of these cosmeceuticals target the image-conscious consumers who avoid plastic surgery.
Ingredients of these cosmeceuticals are often natural, such as vitamin or botanical medicine. For example, honey and red wine can be linked to develop a wined egg mask. Cultural heritage and rituals also play important roles as innovative skincare marketing professionals develop global strategies for these products.
For instance, Asian girls would prefer to use products to lighten their skin tone. In their culture, luminous and light skin is viewed to represent femininity and innocence as well as associated with higher education levels or wealth, while dark skin indicates the life of a laborer. These girls shun the sun when young and use chemical lightening products on their skin. On the other hand, Western women prefer a tan to be more attractive. Therefore, skin care marketing of self-tanning methods, tanning beds, and sunbathing lotions are still prevalent.
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